Globally identified Swedish fashion brand H&M confronted this concern with certainly one of its kids’s wear ads in 2018. A Black child carrying a hoodie with the slogan “coolest monkey in the jungle” was featured within the advert. This immediately led to controversy, as “monkey” is often used as slur against Black people, and caused many customers Fashion & Online Shop news to boycott the brand. Many people, including celebrities, posted on social media about their resentments in direction of H&M and refusal to work with and purchase its products. H&M issued a statement saying “we apologise to anybody this will have offended”, though this too received some criticism for appearing insincere. A see-through top worn together with pasties by a model at a fashion present in US, 2017.
