As mentioned earlier, these activities may include events similar to jazz, classical music, opera, Latin music, musical plays, non-musical performs, ballet and other dance. In order to understand what types of audiences attend these cultural activities, the National Endowment for the Arts performed a 2008 nationwide participant examine. The trade area for arts and leisure actions could also be different than your Trade Area defined earlier in your market evaluation. This area is usually known as a “destination” commerce space, which means that people may be keen to journey longer distances to attend art or entertainment occasions. Data to describe …